News
The Race to Silence the Pop: Pickleball’s New Acoustic Arms Race
Pickleball noise is no longer just a neighbourhood complaint. Engineers and testers are turning sound into a new…
pickleball equipment
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Industry
JOOLA’s First Patent Settlement Could Change The Paddle Industry
JOOLA’s first settlement in its propulsion core patent case could reshape paddle technology, manufacturing, retail planning and brand…
News
Selkirk Acquires Bread & Butter in Pickleball’s Biggest Indie Buyout
Selkirk’s acquisition of Bread & Butter is more than a paddle deal. It signals a new commercial era…
Equipment
The Paddle Problem: Why More Power Is Costing Players Points
Power paddles can feel like an upgrade, but for many amateur players they are reducing control, increasing errors…
News
UPA Restores Proton After Sudden Ban, Underscoring Its Control of the Tour
Proton paddles return to pro play within weeks of a ban, highlighting the UPA’s authority over which brands…
Industry
The Paddle Market Is Losing Its Safety Net
JustPaddles’ Paddle Lab is introducing measurable data to a market long driven by marketing claims, putting pressure on…