Pickleball’s Endorsement Model Is Changing — And Stria May Have Moved First
Stria’s deal with Gabe Tardio introduces royalty-based earnings and signals a shift in how pickleball players and brands…
The Philippines Isn’t Catching Up. It’s Deciding What Pickleball Becomes There.
A ₱500 million racquet sports hub in Cavite could move Philippine pickleball from improvised growth to planned long-term…
Sacramento Wasn’t Just About Sewing. It Exposed the Shape of the APP Tour.
Sofia Sewing’s triple crown led the headlines in Sacramento, but the full finals picture revealed a tour still…
PPA Atlanta Didn’t Change the Winners. It Changed the Feeling.
Anna Leigh Waters dominates again in Atlanta, but Tama Shimabukuro’s breakout run signals a visible shift beneath pickleball’s…
Tweed Heads crowns three winners across men’s, women’s and mixed doubles — and a triple crown
Tweed Heads crowned winners across men’s, women’s and mixed doubles, while Selina Turulja completed a standout triple crown…
Sacramento finals set as APP field opens up across all five brackets
APP Sacramento produced five distinct finals as Sofia Sewing, Ammar Wazir, Megan Fudge and Richard Livornese all pushed…
Shimabukuro rewrites PPA Atlanta script as finals set for Championship Sunday
Tama Shimabukuro’s breakout run headlines Atlanta as finals are set across all five brackets ahead of Championship Sunday.
APP Sacramento semi-finals set after quarter-final action across all five pro brackets
Quarter-finals are complete at the APP Sacramento Open, with semi-final matchups confirmed across all five pro brackets.
Atlanta semi-finals set as Waters stays in control and Huang line-call controversy grows
Atlanta’s PPA semi-finals are set, but attention has turned to a line-call controversy involving Albie Huang and Lea…
Control breaks late: Tweed Heads singles titles split by timing, not dominance
Brian Tran controlled the men’s draw, but Selina Turulja claimed the women’s title by taking control at the…
UK Pickleball Has Its First University Moment. Now It Has to Make It Count.
Theo Young joins the World Pickleball Podcast to explain how the first DUPR UK University Pickleball Championships came…
Pickleball Inc. Secures $225m Apollo Investment as PPA Tour and MLP Move Under One Platform
Pickleball Inc. has become the new parent company of the PPA Tour and Major League Pickleball after a…