Five Emerging Asian Players Who Are Changing the Shape of the Regional Game
The most important shift in Asian pickleball is no longer the arrival of occasional breakout stars. It is…
Major League Pickleball’s New Rules May Change What a Valuable Player Actually Is
The 2026 Major League Pickleball season begins with a format that could reshape how teams are built, how…
Indian Pickleball Has Entered the Attention Economy. Now Comes the Difficult Part.
There was a time when athletes became famous because they won. Modern sport increasingly expects them to become…
Qualifiers Are No Longer Surprises at the Panas Kuala Lumpur Open
The Panas Kuala Lumpur Open 2026 was supposed to reinforce the established order on the Asian circuit. Instead,…
What The Recent $225 Million Investment Into Pickleball Means For The Sport
Apollo Sports Capital has led a $225 million structured investment into Pickleball Inc., bringing the PPA Tour, Major…
DUPR Changes, MLPA Expansion And Rankings Pressure Across Pro Pickleball
A fast-paced global pickleball roundup covering rankings pressure, DUPR changes, Asia’s junior pathway, MLPA’s 2026 structure and elite…
India’s Domestic Pickleball Circuit Is Starting To Produce Hardened Competitors
India’s domestic pickleball calendar is beginning to create stronger competitors through national travel, repeated pressure matches and regional…
JOOLA’s First Patent Settlement Could Change The Paddle Industry
JOOLA’s first settlement in its propulsion core patent case could reshape paddle technology, manufacturing, retail planning and brand…
Vietnamese Players Are No Longer Intimidated by American Pros
The Panas Kuala Lumpur Open is revealing a major shift in international pickleball, with Vietnamese players showing they…
The English Open Is Still Weeks Away. Their Lives Have Already Changed.
World Pickleball Magazine begins its Road to the English Open series by following the lives, sacrifices and ambitions…
Panas Kuala Lumpur Open Begins as Asian Talent Takes Centre Stage
The Panas Kuala Lumpur Open begins in Malaysia with Asian players taking top seeds, signalling a sharper competitive…
Selkirk Acquires Bread & Butter in Pickleball’s Biggest Indie Buyout
Selkirk’s acquisition of Bread & Butter is more than a paddle deal. It signals a new commercial era…