The Business of Pickleball: A Sport Sponsors Can’t Ignore
BY LLOYD ATTRILL, THE GEAR GURU @ The Pickleball Store For years, pickleball sponsorships followed a familiar script:…
Browse all World Pickleball Magazine coverage published in February 2026, including tournament news, rankings movement, player features, podcast stories, and major developments from across the global pickleball landscape.
BY LLOYD ATTRILL, THE GEAR GURU @ The Pickleball Store For years, pickleball sponsorships followed a familiar script:…
BY GORDON WATSON, CHIEF CORRESPONDENT If pickleball had a dream holiday, it would look a lot like Queensland.…
BY GORDON WATSON, CHIEF CORRESPONDENT Pickleball may look like a wholesome mix of tennis, ping-pong, and a backyard…
BY GARY SCHWARTZ, CEO PICKLEBALL FEDERATION OF THE AMERICAS Why college pickleball’s rise is following a familiar American…
BY TARA CREASEY, RESIDENT QUALIFIED REFEREE By now, you have likely heard the chatter on social media regarding…
BY MARC CHUA, ASIA CORRESPONDENT When the lights came on at 9Pickle in Setia Alam, it wasn’t…
BY MARC CHUA, ASIA CORRESPONDENT A Season That Announced a New Contender When the inaugural season of…
BY MARC CHUA, ASIA CORRESPONDENT In Ho Chi Minh City, the sound of paddles meeting ball isn’t just…
BY MARC CHUA, ASIA CORRESPONDENT If 2026 is the year Asia’s pickleball story truly accelerates, then the PPA…
BY FABRIZIO LAVEZZARI, JAPAN CORRESPONDENT The Japan Pickleball Federation (PJF) and the Japan Pickleball Association (JPA) have reached…